Promote Shop with Product Feed

The Product Feed automatically collects information from your Shop articles and communicates them to services such as Facebook, Google and Instagram. You can automatically show your Shop articles’ images, prices or colors on your pages. Or generate attractive ads with product info in a matter of clicks.

The following video tutorials and short instructions will help you set up a Product Feed for your Shop.

Run a Product Feed with Facebook Business Manager

Important: Facebook is changing its approach to external Shops. The product feed will no longer be supported by Facebook.You can find more information about the background here. The product feed has already stopped working for Facebook on the US platform. In Europe, Canada and Australia the product feed can be used until it stops working globally. How to set up the product feed for your Spreadshop:

  1. Please go to “Sales Channels” in your Partner Account.
  2. Click “Edit” on the Shop for which you want to generate a Product Feed.
  3. Click on "Advanced > Marketing > Product Feed" in your navigation on the left. Copy the link provided there to the clipboard.
  4. Then go to your Facebook account’s Business Manager page and follow the instructions of this help article.
  5. You can also advertise on Instagram through your Facebook Business page.

Run Product Feed in Google Merchant Center

  1. Please go to “Sales Channels” in your Partner Account.
  2. Click “Edit” on the Shop for which you want to generate a Product Feed.
  3. First click on “Advanced Settings” and then on “Product Feed”. You’ll find a link that you can copy to the clipboard.
  4. Go to the Google Merchant page, and follow the instructions of this help article.


Why’s nothing happening after I upload products?

Uploading your products to your feed only takes a few seconds. But Google Merchant Center needs up to five days to consolidate the data. During this time, please don’t click on “Fetch now” or “Re-process feed“. This restarts the process and will result in longer waiting times for you.

As soon as you see a filled diagram in the "Diagnostics" tab, consolidation is complete.

I receive error messages about missing shipping information in the Google Merchant Center. What can I do?

Depending on the country of destination, it may be necessary to manually enter details for shipping prices and shipping times in the Merchant Center. You can add this information under the menu item "Delivery".

It is important that the currency of the target country matches the currency of the Shop. Your Shop's feed only delivers the default currency of the respective country. You can find information about this in your Shop settings in Advanced Settings > Language & Currency.

I would like to offer other shipping regions, but only receive warnings about missing shipping information.

If you want customers to see the shipping information for their currency region (e.g. Canada), you'll need to set up a 'multiple customer account' with Google. Your current Merchant Center account will become a subdivision of the new multiple customer account.

Once your new multiple customer account is confirmed, you can create additional shipping regions in line with your current Merchant Center account. For more information, see this Google Help article.

Example: Add Switzerland to a German Shop as a currency region
To ensure that the data from the Shop matches that in the Merchant Center, the country code in the feed URL must be changed to the respective target country. You can also specify differing delivery costs and times for i.e. Australia.

In our example, the domain in the subfeed com/shopname/products.rss must be changed to com/au/shopname/products.rss.

In our example, the feed outputs the currency AUD instead of USD for visitors from Australia. Add the same steps for each additional country you want to serve (e.g. .cafor Canada).

Here you can find an overview of all supported currencies and domains.

I get more red and yellow error messages. What can I do?

We monitor which error messages occur and make every effort to eliminate critical (red) errors. Messages marked yellow aren't critical to maintaining your feed and should be no cause for concern. A blue info icon provides additional help. Your feed is in no way affected technically.

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